Services
Create compelling stories to showcase your brand.
Writing
Creative content creation. I use my writing, research, and interviewing skills to craft:
+ Articles
+ Blogs
+ Case studies
+ Newsletters
+Website content
+White Papers
Employee Communications
Employees are your brand ambassadors internally and externally. They need the right information to tell the company story. I leverage my writing experience to create the communications materials to support the employee communications programs including emails, talking points, scripts, and FAQs.
I’ve created plans for divestures, acquisitions and integrations as well as reorganizations for companies large and small and in various industries.
Strategy
Clients partner with me for my ability to see the big picture and break down the steps required to achieve the big goal. With these skills, I provide strategic recommendations and communications plans.
Reflections
Follow my thoughts about the business of writing and employee communications and trends throughout the industry.
I partnered with Laina on projects of increasing scope for both Covanta’s external and employee audiences. During this time, she has leveraged her expert interviewing and writing skills to build up our case study library. Beyond being excellent at delivering on the tasks, Laina is my go-to person for communications strategy and for brainstorming on challenges and opportunities. Laina has been a great partner and I expect and look forward to many more successful years of our collaboration.
JILL STUECK, VICE PRESIDENT AND GLOBAL HEAD OF MARKETING & COMMUNICATIONS, COVANTA (former)
Laina provided outstanding communications support to my organization in the form of messaging around a reduction in force. With very little upfront notice, Laina worked with myself, the HR business partner responsible for the division and the CEO to prepare messaging for management and preparation materials for a Town Hall. Laina did a great job and we will definitely seek out her support again!”
RENEE DEFRANCO, CHIEF PEOPLE OFFICER, NICEPAK/PDI
I was lucky to work with Laina on a variety of marketing programs. Much of our time together was spent working on communications, including the planning, writing, copy editing and distribution of emails to internal and external contacts. I knew that if Laina was involved, the work would be done the right way, on time and with a lot of thought put into it. Her ideas were brilliant. Her work ethic was contagious. Her passion for what she does is evident in what she produces. You’ll never have to question the quality of work when it’s done by Laina.
MIRANDA WYATT, MARKETING MANAGER
Laina Minervino 