Laina Minervino

  • What’s the Cause Behind the Cause?

    What’s the Cause Behind the Cause?

    What cause are you passionate about? Do you challenge yourself, family, friends, co-workers to find something to engage their heart and minds?

  • Tell Me … What Do You Do?

    Tell Me … What Do You Do?

    My family and friends often ask me “what do you do all day”? Not that they question if I go to work but more so because they don’t understand what a business communicator does.

  • Eight Business Lessons from TV’s Scandal

    Eight Business Lessons from TV’s Scandal

    ABC’s long running drama Scandal ended its seven-season run in April. While a fictional television show focused on the White House and highlighting the tumultuous day-to-day Washington, D.C. dynamics, the show’s storylines and characters can teach us a few things about business especially branding and communications.

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