Do you have a communications plan for your business?
Without a plan, how do you know when you’ve reached your goal or desired outcome? How do you know if you were successful?
The concept of planning immediately creates anxiety in some leaders because they fear the time commitment or being locked into certain activities or simply because they believe communications planning and execution is someone else’s job. I don’t care if you’re a go-by-the-seat-of-your-pants person or a methodical rules-follower. If you need to go from point A to point B, you need some sort of guide to get there.
Here are five reasons why I encourage you to embrace the action of developing (and executing) a communications plan:
1. It provides structure.
2. It requires you stop and think about the impact whatever you are going to do has on each of your stakeholder groups (employees, customers, media, investor, etc.)
3. It eliminates the “Wild, Wild, West” scenario of everyone doing everything – or worse, no one doing anything – to convey important information.
4. It elevates communications professionals from order takers (you’ve probably heard phrases like this: “we need a press release”, “I want a video”, “employees are not doing what we want”, “why is everyone leaving?”) to strategists.
5. It makes defining success less willy-nilly because the results are measured against the goals outlined in the plan.
Putting together a communications plan does not need to be difficult. Just remember the 5 Ws and 1 H (who, what, where, why, when and how). Now go to your keyboard or notebook and start planning!