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Anniversary Reflections: On Being a Solopreneur
2024 marked 10 years for Laina Minervino Communications, LLC. It’s hard for me to believe that I’ve been running my own company for so many years. Here are five things that I learned during this journey:
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Our Upside Down World and the New Normal
It is an understatement to say a lot has changed in the past five or six weeks. The majority of us living in the U.S. and countries around the world have learned to “shelter in place” or stay home. What will be the “after” of COVID-19?
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It’s Not ‘One and Done’ for Communicators
Have you ever been working on a program, campaign or project of any sort that requires you to engage employees, stakeholders or leaders? It’s likely that this effort has taken time – planning, drafting, editing, approvals – but now you’re ready to go. You hit send on the first email or host the first town…
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Words Matter
“I don’t have time for you.” This phrase sends the little hairs on the back of my neck into the scared straight position. It conjures up some rather uncomfortable business situations.
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5 Reasons Why You Need A Communications Plan
Without a plan, how do you know when you’ve reached your goal or desired outcome? How do you know if you were successful? The concept of planning immediately creates anxiety in some leaders because they fear the time commitment or being locked into certain activities or simply because they believe communications planning and execution is…
Laina Minervino 